




East End Oklahoma City, located along historic NE 23rd Street, has long been a cornerstone of Black culture, entrepreneurship, and community in Oklahoma City. Once a thriving hub for Black-owned businesses, music, and movement, the area holds deep historical significance—but like many cultural districts, it has experienced years of disinvestment and change. The visual identity reimagines East End as a destination—where past, present, and future meet. Inspired by the neighborhood’s rich textures, stories, and rhythm.