The Lost Ogle

PUNCHING UP THE LOST OGLE’S BRAND BRAND IDENTITY • BRAND STORYTELLING TheLostOgle.com, or TLO as it’s known around Oklahoma City, has been the go-to source for scurrilous rumor and scandalous gossip amongst Oklahoma’s political and media elite. Needless to say, we’re all big fans, and count the TLO founder as a close, and strategically advantageous, friend. Patrick finally grew tired of the charming-but-primitive branding he’d launched with, and assembled some loose change from his sofa cushions for TLO’s brand “glow-up.” Thanks to the Robot House Process, The Lost Ogle is now a bright, bold, iconic media brand that only coincidentally mimics the colors of the Ukrainian flag (we chose them before Putin decided to be an even bigger dick than ever before), with a brand voice whose tongue is firmly planted in it’s own cheek, reporting on those whose tongues vigorously explore the cheeks of the rich and powerful.

PUNCHING UP THE LOST OGLE’S BRAND

BRAND IDENTITY • BRAND STORYTELLING

TheLostOgle.com, or TLO as it’s known around Oklahoma City, has been the go-to source for scurrilous rumor and scandalous gossip amongst Oklahoma’s political and media elite. Needless to say, we’re all big fans, and count the TLO founder as a close, and strategically advantageous, friend.

Patrick finally grew tired of the charming-but-primitive branding he’d launched with, and assembled some loose change from his sofa cushions for TLO’s brand “glow-up.”

Thanks to the Robot House Process, The Lost Ogle is now a bright, bold, iconic media brand that only coincidentally mimics the colors of the Ukrainian flag (we chose them before Putin decided to be an even bigger dick than ever before), with a brand voice whose tongue is firmly planted in it’s own cheek, reporting on those whose tongues vigorously explore the cheeks of the rich and powerful.

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